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Companion Tool · Day 3

Audience Profile Builder

Walk through the "one person" exercise — name, situation, desire, frustration, and what they'd say when they find you — then save or print their persona card.

AUDIENCE
Why this matters

The more vividly you can picture one person, the more powerfully your brand will speak to the thousands of people who are like them.

02 Tool
Day 3 · Who is your audience, getting specific about who you serve
One-person persona card

Fill in the guided prompts below. The persona card updates live — use the completeness check to make sure you've covered all three dimensions.

01
Name your person
Give them a name so they feel real. This is the person you'll write for.
Where they are
02
Their situation
Describe where they are in life, career, or skill development — what do they know and what are they still figuring out?
Where they are
0 characters
03
What they want
What outcome are they working toward? What does success look like for them in 6 months?
What they want
0 characters
04
What blocks them
What's in their way? Blockers, beliefs, fears, circumstances, or skills gaps that hold them back.
What blocks them
0 characters
05
The discovery reaction
What would they say if they found content that truly understood them? This is the emotional response your brand should create.
What they want What blocks them
0 characters
Audience Persona Draft
Your Person's Name
Where they are
Their situation will appear here...
What they want
Their desire will appear here...
What blocks them
Their frustration will appear here...
When they find the right content, they'll say
Fill in their reaction above...
Completeness check
📍 Where they are
🎯 What they want
💪 What blocks them
Saved!
Day 3 Next: Brand Statement →
Generating image...